The legacy of Laljee Godhoo & Co.

Laljee Godhoo and Co. was started in 1894 by Shri Laljee Godhoo. At that time the company exclusively dealt in ‘Lumps’ of Hing (Asafoetida) that was prepared manually by hundreds of workers employed by the company. At the time, no sophisticated machinery was used. Goods were prepared by churning products by hand.

Sale of ‘Laljee Godhoo & Co.’ Asafoetida initially started in Mumbai, after which it spread to South India which is our primary market today. This was accomplished by Shri Khimji Laljee, with the aid of a Gujarati family settled in Chennai.

Laljee Godhoo & Co. opened its doors to the Southern Markets by establishing its First branch in Nagapattnam (currently non-operational), followed by Kumbakonam and then Chennai.

To meet the increasing demands in South India, Shri Umakant Vahalia and Shri Kumud Chandra Harikrishna Bhatt came forward to lend assistance.

The years 1976-1978 brought about some crucial changes for the company. With the evolution of a busier lifestyle where women had no time to dry and grind the lumps to get the perfect powdered texture, we wished to provide our customers with just the right product which would provide the same taste without effort or delay.

Steps to accomplish this were taken by Shri Ajit Khimji Merchant with the introduction of Compounded Asafoetida in Powder Form in 1978 and with this, we also introduced the 50gm bottle of Compounded Asafoetida which is seen in almost every household today.

After two years of stagnation, Sales finally rocketed after 1980’s with this new intervention which seemed to have served the needs of every community, all over India. With Lumps adding flavor to Rasam and Sambar predominantly prepared in South India, to the use of Powdered Asafoetida that is used in many products ranging from vegetables, to dals prepared in every household in India.

What separates LG from other brands is that in the world of growing demand, commercialization and expansion, we believe in maintaining in purity and respecting the raw ingredient. We hope to continue to serve our consumers to the fullest of our abilities, maintain quality and consistency in our goods and services.

Exports

‘Hing’ or ‘Asafoetida’ remains an integral part of Indian Cuisine, Culture and heritage. Today, our product is available in most markets overseas.

USA, UK, Canada, UAE, Malaysia, Singapore, Australia, Japan and New Zealand are some of the countries that avail our product.